Creative Director with 20+ years of experience helping brands move beyond functional messaging and into something people actually connect with.

A big part of my approach is helping brands define their emotional identity, then building cohesive systems around it. Campaigns, content, experiences, brand voice. It all needs to feel connected.

Outside of traditional brand work, I’m also involved in producing cultural experiences. These are live events centered around music, community, self-expression, and shared emotional connection. That work continues to shape how I think about audience, identity, and creating experiences people genuinely want to be part of.

I’m drawn to work that makes people feel something, brings people together, and leaves a lasting impression.